Sentara to sponsor George Mason University women’s basketball Play4Kay Pink Game

For the fifth consecutive year, Sentara Northern Virginia Medical Center (SNVMC) will sponsor the George Mason University (GMU) women’s basketball annual Play4Kay Pink Game. #Play4Kay is a national outreach initiative of the Kay Yow Cancer Fund, a non-profit organization united in the fight against all cancers affecting women and named after legendary Hall of Fame Coach Kay Yow.

The GMU women's basketball team welcomes Saint Joseph's University to EagleBank Arena on Thursday, February 8 for its Play4Kay Pink Game. Tip-off is scheduled for 7:00 p.m. Presented by Sentara, a key element to a Play4Kay game is taking the time to raise awareness and to celebrate female cancer survivors, thrivers, and warriors.

Celebrating Survivors

The Sentara Cancer Network Resource Center will welcome breast cancer survivors for a pre-game reception where cancer survivor Tara Brown-Coleman will share her personal story to illustrate the courage and bravery demonstrated by women coping with cancer.

“I am proud to be a part of the events for the GMU women’s basketball Pink Game where I can honor other cancer survivors and share my story to raise awareness of this critical issue,” said Brown-Coleman. “A timely mammography screening is one of the best ways for detecting breast cancer early on, and early detection saves lives.”

During halftime, the survivors will be honored on the court of EagleBank Arena. SNVMC President Jeff Joyner and Sentara Cancer Network Resource Center Navigator Heather Byrne will share some important tips about cancer awareness and prevention as part of the program.

“We could not be prouder to be part of the national Play4Kay initiative to raise awareness of cancers affecting women and to honor brave cancer survivors at all points of their journeys,” said SNVMC President Jeff Joyner. “Additionally, I want to recognize the multi-disciplinary team working at the Sentara Northern Virginia Comprehensive Breast Center, our approach brings together the right team of experts with the right technology to design a care plan that is personalized to each person's needs.”

Play4Kay

As explained on the Kay Yow Cancer Fund website, the vision of Play4Kay came directly from Coach Kay Yow. Through Play4Kay, she saw a way to bring communities together and honor cancer warriors in the fight against all cancers affecting women. Uniting players, coaches, officials, and fans to do something for the greater good that far exceeds wins and losses in competition is at the heart of the Play4Kay initiative. Coach Yow believed that united together, we could do amazing things.

How to Attend

Tickets for the GMU Play4Kay Pink Game on February 8 are available on the George Mason sports website.